4-part prompt structure for AI marketing copywriting

Prompt Edit here before copy/try — source content is unchanged

1. Role: Define the writing identity, e.g. "owner of [BUSINESS TYPE]"
2. Facts: Provide real business details that only the company knows
3. Audience: Specify a particular audience group, not just "customers"
4. Constraints: Specify what NOT to do, e.g. avoid certain words/phrases

Examples:
- Google review reply: "Act as the owner of [BUSINESS TYPE] in [CITY]. Reply to this review: [PASTE REVIEW]. Thank the customer by first name, mention one specific detail from their review, keep it under 60 words. No generic phrases like 'We appreciate your feedback.' If the review is negative, acknowledge the problem without excuses and offer a direct contact."
- Social media post: "Write a Facebook post for [BUSINESS] about [OFFER/NEWS]. Audience: [ONE SPECIFIC CUSTOMER, e.g. 'busy parents who need a quick lunch']. Start with a situation they recognize, not a question. Max 80 words, max 1 emoji, no hashtags in the text, end with one clear action."
- 'About us' page: "Interview me with 8 questions to write an 'About us' page for my [BUSINESS TYPE]. Ask one question at a time. After my answers, write the page in first person, plain language, max 200 words. Avoid: 'passionate', 'dedicated', 'one-stop shop', 'look no further'."

Prepare your materials

Generate a preview after filling the fields. Materials are processed only in this page. Matching placeholders are replaced; other fields are appended at the end. Check that they agree with the original text.

role facts audience constraints

Uses the text above; some sites may auto-send

Usage & requirements

Fill in role, facts, audience and constraints according to specific business scenario, then send

Tools: chatgpt claude
Variables: role facts audience constraints
Source: r/ChatGPTPromptGenius ↗

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