Skills ZICQ category：Data & Analysis marketing-skills OpenClaw

Marketing Skills

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

618 installs · 115 stars

Official URL：ClawHub

What this skill does

Intro in this page language first. The official description stays in its original wording; we do not rewrite SKILL.md.

What it does

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

When to use it

The official description does not include a separate “Use when”. Per the spec, agents activate this skill when the task matches keywords in that description.

How agents load it

Per Agent Skills progressive disclosure: name and description load at startup (~100 tokens); the full SKILL.md body loads when the skill activates; scripts/, references/, and assets/ load only as needed. This file's sections: Marketing Skills; Summary; How to use; Included modules (what each one does); Module router; Output rules.

File analysis

File analysis: besides SKILL.md, the body references references/page-cro/SKILL.md, references/signup-flow-cro/SKILL.md, references/onboarding-cro/SKILL.md, references/form-cro/SKILL.md, references/popup-cro/SKILL.md, references/paywall-upgrade-cro/SKILL.md. Those resources load on demand.

Marketing SkillsSummaryHow to useIncluded modules (what each one does)Module routerOutput rules

Source category：ClawHub Marketing

Sources & links

Market sources：ClawHub

OSS Skill ranking

SKILL.md & Agent activation

Official spec ↗

name: marketing-skills
description: TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

DiscoverThe client exposes names and descriptions to the agent.
ActivateYour request or the task context selects the skill and loads its instructions.
Load resourcesReferenced scripts, documentation and assets are used when needed.

Files referenced by the instructions · 12

references/page-cro/SKILL.md
references/signup-flow-cro/SKILL.md
references/onboarding-cro/SKILL.md
references/form-cro/SKILL.md
references/popup-cro/SKILL.md
references/paywall-upgrade-cro/SKILL.md
references/copywriting/SKILL.md
references/copy-editing/SKILL.md
references/email-sequence/SKILL.md
references/social-content/SKILL.md
references/analytics-tracking/SKILL.md
references/ab-test-setup/SKILL.md

These paths are extracted from the text. Check the upstream package to verify the files exist.

Invocation syntax and available tools depend on your Agent client. Client integration guide ↗

Install this skill

Skills CLI ↗

Choose the target agent and installation scope, keep referenced package files, then verify the skill appears in the client's catalog.

This skill references supporting files. Retrieve the complete directory from the source; copying SKILL.md alone may leave missing dependencies.

Ask your Agent to install

Copy these instructions to a compatible agent and confirm the target directory matches your client.

Install the agent skill "marketing-skills" into my project. The full SKILL.md and official description are at https://zicq.com/en/skills/skl-27ba5751623514b7-Marketing-Skills.html
Save it as .cursor/skills/marketing-skills/SKILL.md or .claude/skills/marketing-skills/SKILL.md and keep the frontmatter name and description exactly as-is.
This skill also ships scripts/, references/, or assets/ — fetch the whole folder from https://clawhub.ai/skills/marketing-skills instead of creating only a SKILL.md.

No unambiguous GitHub package URL is recorded. Follow the original source's installer instructions.

ClawHub ↗

SKILL.md source Copy freely; the source file is unchanged

# Marketing Skills

## Summary

One installed skill containing 23 marketing modules. Pick the relevant module under `references/` to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from `coreyhaines31/marketingskills` under `references/` and provides a simple router to load the right module.

## How to use

1) Identify the module that matches the request.
2) Read the corresponding `references/<module>/SKILL.md` file.
3) Apply the framework and deliver practical outputs (drafts + checklists).

## Included modules (what each one does)

Each module lives at `references/<module>/SKILL.md`.

- `ab-test-setup`: plan and implement A/B tests
- `analytics-tracking`: set up tracking and measurement (GA4/GTM/events)
- `competitor-alternatives`: competitor comparison + alternatives / “vs” pages
- `copy-editing`: edit and polish existing copy
- `copywriting`: write or improve marketing copy (headlines, CTAs, page copy)
- `email-sequence`: build email sequences and drip campaigns
- `form-cro`: optimize lead capture and contact forms
- `free-tool-strategy`: plan engineering-as-marketing free tools (calculators, generators)
- `launch-strategy`: product launches and announcements
- `marketing-ideas`: idea bank for growth + marketing tactics
- `marketing-psychology`: mental models / cognitive biases for better persuasion
- `onboarding-cro`: improve activation and onboarding
- `page-cro`: conversion optimization for any marketing page
- `paid-ads`: create and optimize paid ad campaigns
- `paywall-upgrade-cro`: optimize in-app paywalls and upgrade screens
- `popup-cro`: create/optimize popups and modals
- `pricing-strategy`: pricing, packaging, and monetization
- `programmatic-seo`: build SEO pages at scale (templates + data)
- `referral-program`: design referral and affiliate programs
- `schema-markup`: add structured data and rich snippets
- `seo-audit`: audit technical and on-page SEO
- `signup-flow-cro`: optimize signup and registration flows
- `social-content`: create and schedule social media content

## Module router

Pick one of these modules and read the matching file:

- `references/page-cro/SKILL.md`
- `references/signup-flow-cro/SKILL.md`
- `references/onboarding-cro/SKILL.md`
- `references/form-cro/SKILL.md`
- `references/popup-cro/SKILL.md`
- `references/paywall-upgrade-cro/SKILL.md`
- `references/copywriting/SKILL.md`
- `references/copy-editing/SKILL.md`
- `references/email-sequence/SKILL.md`
- `references/social-content/SKILL.md`
- `references/analytics-tracking/SKILL.md`
- `references/ab-test-setup/SKILL.md`
- `references/seo-audit/SKILL.md`
- `references/programmatic-seo/SKILL.md`
- `references/schema-markup/SKILL.md`
- `references/competitor-alternatives/SKILL.md`
- `references/pricing-strategy/SKILL.md`
- `references/launch-strategy/SKILL.md`
- `references/paid-ads/SKILL.md`
- `references/referral-program/SKILL.md`
- `references/free-tool-strategy/SKILL.md`
- `references/marketing-ideas/SKILL.md`
- `references/marketing-psychology/SKILL.md`

## Output rules

- Prefer 80/20: biggest levers first.
- Never invent metrics or keyword volumes. If missing, label assumptions.
- When possible: include copy/paste drafts and an implementation checklist.

Readable layout

--- name: marketing-skills description: TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast. --- # Marketing Skills ## Summary One installed skill containing 23 marketing modules. Pick the relevant module under `references/` to get practical checklists, frameworks, and copy/paste deliverables. This skill vendors the full content from `coreyhaines31/marketingskills` under `references/` and provides a simple router to load the right module. ## How to use 1) Identify the module that matches the request. 2) Read the corresponding `references//SKILL.md` file. 3) Apply the framework and deliver practical outputs (drafts + checklists). ## Included modules (what each one does) Each module lives at `references//SKILL.md`. - `ab-test-setup`: plan and implement A/B tests - `analytics-tracking`: set up tracking and measurement (GA4/GTM/events) - `competitor-alternatives`: competitor comparison + alternatives / “vs” pages - `copy-editing`: edit and polish existing copy - `copywriting`: write or improve marketing copy (headlines, CTAs, page copy) - `email-sequence`: build email sequences and drip campaigns - `form-cro`: optimize lead capture and contact forms - `free-tool-strategy`: plan engineering-as-marketing free tools (calculators, generators) - `launch-strategy`: product launches and announcements - `marketing-ideas`: idea bank for growth + marketing tactics - `marketing-psychology`: mental models / cognitive biases for better persuasion - `onboarding-cro`: improve activation and onboarding - `page-cro`: conversion optimization for any marketing page - `paid-ads`: create and optimize paid ad campaigns - `paywall-upgrade-cro`: optimize in-app paywalls and upgrade screens - `popup-cro`: create/optimize popups and modals - `pricing-strategy`: pricing, packaging, and monetization - `programmatic-seo`: build SEO pages at scale (templates + data) - `referral-program`: design referral and affiliate programs - `schema-markup`: add structured data and rich snippets - `seo-audit`: audit technical and on-page SEO - `signup-flow-cro`: optimize signup and registration flows - `social-content`: create and schedule social media content ## Module router Pick one of these modules and read the matching file: - `references/page-cro/SKILL.md` - `references/signup-flow-cro/SKILL.md` - `references/onboarding-cro/SKILL.md` - `references/form-cro/SKILL.md` - `references/popup-cro/SKILL.md` - `references/paywall-upgrade-cro/SKILL.md` - `references/copywriting/SKILL.md` - `references/copy-editing/SKILL.md` - `references/email-sequence/SKILL.md` - `references/social-content/SKILL.md` - `references/analytics-tracking/SKILL.md` - `references/ab-test-setup/SKILL.md` - `references/seo-audit/SKILL.md` - `references/programmatic-seo/SKILL.md` - `references/schema-markup/SKILL.md` - `references/competitor-alternatives/SKILL.md` - `references/pricing-strategy/SKILL.md` - `references/launch-strategy/SKILL.md` - `references/paid-ads/SKILL.md` - `references/referral-program/SKILL.md` - `references/free-tool-strategy/SKILL.md` - `references/marketing-ideas/SKILL.md` - `references/marketing-psychology/SKILL.md` ## Output rules - Prefer 80/20: biggest levers first. - Never invent metrics or keyword volumes. If missing, label assumptions. - When possible: include copy/paste drafts and an implementation checklist.

Related skills

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Marketing Skills

What this skill does

What it does

When to use it

How agents load it

File analysis

SKILL.md & Agent activation

Install this skill

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