Marketing Skills

--- name: marketing-skills description: TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast. --- # Marketing Skills ## Summary One installed skill containing 23 marketing modules. Pick the relevant module under `references/` to get practical checklists, frameworks, and copy/paste deliverables. This skill vendors the full content from `coreyhaines31/marketingskills` under `references/` and provides a simple router to load the right module. ## How to use 1) Identify the module that matches the request. 2) Read the corresponding `references//SKILL.md` file. 3) Apply the framework and deliver practical outputs (drafts + checklists). ## Included modules (what each one does) Each module lives at `references//SKILL.md`. - `ab-test-setup`: plan and implement A/B tests - `analytics-tracking`: set up tracking and measurement (GA4/GTM/events) - `competitor-alternatives`: competitor comparison + alternatives / “vs” pages - `copy-editing`: edit and polish existing copy - `copywriting`: write or improve marketing copy (headlines, CTAs, page copy) - `email-sequence`: build email sequences and drip campaigns - `form-cro`: optimize lead capture and contact forms - `free-tool-strategy`: plan engineering-as-marketing free tools (calculators, generators) - `launch-strategy`: product launches and announcements - `marketing-ideas`: idea bank for growth + marketing tactics - `marketing-psychology`: mental models / cognitive biases for better persuasion - `onboarding-cro`: improve activation and onboarding - `page-cro`: conversion optimization for any marketing page - `paid-ads`: create and optimize paid ad campaigns - `paywall-upgrade-cro`: optimize in-app paywalls and upgrade screens - `popup-cro`: create/optimize popups and modals - `pricing-strategy`: pricing, packaging, and monetization - `programmatic-seo`: build SEO pages at scale (templates + data) - `referral-program`: design referral and affiliate programs - `schema-markup`: add structured data and rich snippets - `seo-audit`: audit technical and on-page SEO - `signup-flow-cro`: optimize signup and registration flows - `social-content`: create and schedule social media content ## Module router Pick one of these modules and read the matching file: - `references/page-cro/SKILL.md` - `references/signup-flow-cro/SKILL.md` - `references/onboarding-cro/SKILL.md` - `references/form-cro/SKILL.md` - `references/popup-cro/SKILL.md` - `references/paywall-upgrade-cro/SKILL.md` - `references/copywriting/SKILL.md` - `references/copy-editing/SKILL.md` - `references/email-sequence/SKILL.md` - `references/social-content/SKILL.md` - `references/analytics-tracking/SKILL.md` - `references/ab-test-setup/SKILL.md` - `references/seo-audit/SKILL.md` - `references/programmatic-seo/SKILL.md` - `references/schema-markup/SKILL.md` - `references/competitor-alternatives/SKILL.md` - `references/pricing-strategy/SKILL.md` - `references/launch-strategy/SKILL.md` - `references/paid-ads/SKILL.md` - `references/referral-program/SKILL.md` - `references/free-tool-strategy/SKILL.md` - `references/marketing-ideas/SKILL.md` - `references/marketing-psychology/SKILL.md` ## Output rules - Prefer 80/20: biggest levers first. - Never invent metrics or keyword volumes. If missing, label assumptions. - When possible: include copy/paste drafts and an implementation checklist.